No, I cannot help you create a social media strategy! - Great Post by Shalu Wasu

Well, I am afraid that my job is not to create social media strategies for companies, simply because I believe that they don’t need one! What every company needs to do though, is to incorporate social media into everything that they do and that is not the same as creating a stand alone social media strategy.

Social media is not a new management discipline or a new functional area that your company needs to create a strategy for. Social media is simply a bunch of tools, platforms and technology that allows for content to be co-created, relationships to be built, communities to be created and conversations to take place in a manner that has never been possible! 

Shalu Wasu at Oglivy Asia 

 

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