I found this video on the social Media-Blog http://www.thisisherd.com/. It is about a south african fashion brand that faked itself for over two years as a marketing strategy. While watching the video I thought, perhaps brands should sometimes be happy about product-privacy. Because the fake is the best proof of a product's authenticity.
Wow now that's kind of a creative "subbrand" project. Stunning that they really had the patience to run it two years without revealing the truth. Great! That's brand bravety, china!
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