Dieser Blog ist umgezogen!

Achtung!! Dieser Blog ist umgezogen. Ab jetzt schreibe ich auf http://growthbystory.de/.

Freitag, 15. Juli 2011

Great Lesson in #Transmedia: Lance Weiler (@lanceweiler) asks Henry Jenkins

Today i stumpled about this interview between Lance Weiler (@lanceweiler) , one of the most influencial transmedia producers today, and professor Henry Jenkins (@henryjenkins), the leading thinker on transmedia theory.

They discuss how the notion of story is changing in tansmedia narratives and advise the transmedia storyteller to redefine his notion of an audience to plan for participation.

The most important idea for me in this interview is the distinction between "cultural attractors" (=the elements of a story dragging people in) and "Cultural Activators" (the elements that ignite active participation in the story). Jenkins will describe both in his upcoming book on spreadable media.

Posted via email from creative*glasses

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