How to create something meaningful - My Guest-Lecture @Miami Ad School Hamburg

I had the pleasure to give a guest lecture at the Miami Ad School Hamburg as part of Steffen Stäuber's 'Create Meaning" Project (http://createmeaning.com). 

Ten Students are briefed to develop ideas and concepts that go far beyong traditional advertising. They have the goal to produce something that is meaningful to people like a Game or a new Product. 

So in my lecture I wanted to make them aware of "the meaning of meaning" and also inspire their creative thinking with a little introduction into my understanding of Design Thinking and some useful tools. 

Here are my slides: 

How to create something meaningful.

View more presentations from Christian Riedel

I have also written a guest post on createmeaning.com giving a little more context to the slides: http://createmeaning.com/2011/05/how-to-create-something-meaningful-two-thing...

 

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