I had the pleasure to give a guest lecture at the Miami Ad School Hamburg as part of Steffen Stäuber's 'Create Meaning" Project (http://createmeaning.com).
Ten Students are briefed to develop ideas and concepts that go far beyong traditional advertising. They have the goal to produce something that is meaningful to people like a Game or a new Product.
So in my lecture I wanted to make them aware of "the meaning of meaning" and also inspire their creative thinking with a little introduction into my understanding of Design Thinking and some useful tools.
Here are my slides: